HomeGrown PR FAQs

Frequently asked questions

What does HomeGrown do?

HomeGrown provides access to affordable PR  for startup and scaling businesses.

Who does HomeGrown partner with?

HomeGrown exists to level the playing field between up-and-coming businesses and dominant companies by offering  a range of PR packages that make PR work for modern-day, emerging businesses without the need for large budgets or compromising on industry experience.

What are the benefits of using you?

Startup and scaling businesses often feel disadvantaged when they come up against the inexhaustible budgets of established brands. But it doesn’t have to be that way.

Businesses choose to work with HomeGrown to:

  • Access to PR agency level knowledge and training
  • Craft a PR strategy that aligns with their wider communications and business strategy
  • Get help deciding whether they want to upskill internally or outsource PR work
  • Find PR tactics that are appropriate for their stage of business growth
  • Benefit from transparent, affordable pricing plans

Who is behind the business?

Donna Airey is HomeGrown PR’s founder and the creator of Hybrid PR – a new PR model that blends the best of agency and in-house PR.

She’s coached and mentored PRs at every level from junior PRs through to Account Directors and takes a huge amount of pride in all of their achievements. Over the years, she has guided domestic and international teams through the execution of data-led PR strategies and creative campaigns that have successfully grown visibility, cultivated positive brand awareness and developed market differentiation for global and emerging companies.

Donna has spent 15 years working in PR, both in-house and agency-side, for a broad range of b2b and consumer tech brands, most recently as Head of the Cyber Security practice at PAN UK.

How are you funded?

HomeGrown is 100% privately owned.

Where are you based?

HomeGrown is an online business with the majority of coaching taking place over Zoom. Our registered office and postal address is 5 Brayford Square, London, E1 0SG

Ready to Talk?

Save at least 30% on the cost of agency fees or a senior in-house hire!

PR Services


Helping startups to take their first steps in PR

Hybrid PR

An affordable approach to PR that grows talent into trusted PR managers

freelance PR

Adhoc project work based on strategic counsel and data driven insights